Google Merchandise Store: The Google Merchandise store is the E-commerce section from Google which sells Google Merchandise. Google sells its merchandise, t-shirts, droid toys etc. on their store. Google Store sells products made by Google or made in collaboration with that company. Google Merch Store was introduced on March 11, 2015, and replaced the Devices section of Google Play as Google’s hardware retailer. The data for this project was obtained from the Google Merchandise store using Google Analytics. There are both Universal Analytics and Google Analytics 4 properties based on the ecommerce site.
The goals and the objectives of this project are
a) Identifying the potential future business
b) Finding out the group of potential return customers
c) Launching a Marketing campaign.
Purpose of the existence of the Google Merch store?
If you are a business or sole provider of some sort of merchandise. You can save the descriptions, process transactions, and whatever else so those products show open on google. (For example: I know we have all searched our favorite style pants on google before and then you magically see a list of products which may or may not relate to your search? Yeah those items are saved and purchased to your google account or whatever you darn kids arw calling it now)
Business Objectives of Google Merchandise Store
At least 40.000 new customer every financial year acquired by google merchandise store. The store can come up with a measurable objective such as: 20% of our customers should be return visitors visiting within a year. Sales and customer retention are crucial in maintaining the store’s long-term objectives. The main objectives of the Google Merch Store is to sell branded merchandise that promotes Google. Google Merch Store has a strategy to create an advertising plan that makes it easier for customers to purchase Google Branded merchandise to accomplish their strategy.
How to Sign up for Google Merchant Center
✅ Google Merchant Center helps millions of people discover, explore, and buy your products. With its family of features and deep reporting tools, it brings you different ways to get the right products to the right customers.
✅ You’ll need a Google account (like Gmail) to sign up for Merchant Center. If you don’t have a Google account, go to accounts.google.com and click Create account.
✅ When you’re ready, go to Merchant Center and sign in with your Google account to get started.
FAQ | Google Merch Store
Q1: Who are the current Google merchandise store users?
Ans: Visitors are mostly men ages 25 – 34 and their interests are with technology, media and entertainment. With the goal of opening to the general public, understanding the current audience can help build the main target audience of the Google Merchandise Store.
Q2: How do I get merchandise from Google?
Ans: Set up your Merchant Center account
- Create an account.
- Upload your products.
- Show your products across Google.
Q3: When was Google merchandise store founded?
Ans: The Google Merchandise Store is an online store operated by Google that sells Google-branded merchandise as well as merchandise from other Google brands such as Android and YouTube. The store was founded on 11th March 2015.
Q4: Why is the Google Merchandise Store not popular?
Ans: Because it is not mainstream for Google and it’s just there. I only got to know about it because of the free demo account of google analytics for any individual.
Q5: Does Google offer a free online store?
Ans: Google opened up Google Shopping to free listings for all U.S. merchants, starting with the Google Shopping tab and then expanding to the main search results section. Google announced on Wednesday that it is expanding Google Shopping listings for free globally.
Q6: How is the new Google Store compared to Apple’s?
Ans: Both are good but google have more number of devices operating so we cant like compare them
Q7: Is Google Merchandise Store actually from Google?
It’s done by someone called Robertson Marketing as per this case study – StackPath. Even if you go to the Home page of Google merchandise store, at the bottom right you can see who operates it. So, clearly it’s not from Google. Although Google could have managed it, someone else does it for Google and maybe that’s why it is called Google Merchandise Store 🙂